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About Eloria

A studio devoted to considered living

North America's leading interior decorating and design franchise — bringing a complimentary, shop-at-home design service and thousands of furnishings right to your door since 1969.

Inside the studio — a considered, material-rich interior
About Decorating Den Interiors

Fifty-plus years of beautiful rooms, one at a time

Decorating Den Interiors was founded in 1969 on a simple, radical idea: bring the design studio to the client. Instead of asking homeowners to visit a showroom, our designers arrive at your door with fabrics, furnishings and a fresh point of view — turning decorating into something easy and genuinely fun.

More than a million clients later, DDI has grown into the leading interior decorating and design franchise in North America, with independent designers coast to coast and a network of nearly 100 brand-name home-furnishings suppliers behind every project.

Through it all, the promise has stayed the same: personal service, a complimentary consultation, and rooms designed around the real people who live in them.

  • Complimentary in-home consultations
  • Nearly 100 brand-name suppliers
  • Personal designers across North America
Decorating Den Interiors

Personal Interior Decorators, Coast to Coast

0M+

Clients decorated

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Designing since

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Years of experience

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Easy steps to your room

Why Decorating Den Interiors

Personal design, made easy and fun

From the first free consultation to installation day, one dedicated designer guides the whole project — and brings the entire showroom to your living room.

The showroom comes to you

Your designer arrives with fabrics, finishes and furnishings, so you shop and decide in the room you're actually decorating.

A complimentary start

Every project opens with a free in-home consultation — no fee, no pressure, just expert ideas for your space.

One designer, start to finish

The same personal decorator plans, sources, coordinates and installs your room — a single point of contact throughout.

Endless furnishing options

Access to nearly 100 brand-name suppliers means the right piece for your style, scale and budget is always within reach.

How We Work

Four easy steps to a room you'll love

We make the interior design process easy and fun — from the first hello to the moment your finished room is revealed.

  1. 01

    Find Your Designer

    Connect with your local Decorating Den Interiors designer and schedule your complimentary consultation.

  2. 02

    In-Home Consultation

    Your designer tours your home, measures the space, and listens to how you want each room to look and feel.

  3. 03

    Your Design Plan

    At a second appointment we present a tailored plan — furnishings, fabrics, colors and finishes — to review together.

  4. 04

    Delivery & Installation

    On installation day we handle delivery, placement and styling. You simply walk in and enjoy the reveal.

How It Works

A personal designer, backed by a national network

Your Local Designer — Personal Interior Decorator

Your Local Designer

Personal Interior Decorator

The Design Network — Independent Designers, Coast to Coast

The Design Network

Independent Designers, Coast to Coast

In-Home Service — Shop-at-Home Consultations

In-Home Service

Shop-at-Home Consultations

Our Suppliers — Nearly 100 Brand-Name Sources

Our Suppliers

Nearly 100 Brand-Name Sources

Our Story

Five decades of making rooms more beautiful

  • 1969

    Founded as a Personal Decorating Service

    Decorating Den Interiors

  • 1990s

    Dream Rooms for Real People — Book Series

    Carol Donayre Bugg, ASID

  • 2000s

    Featured on HGTV & in Time Magazine

    National Media

  • 2019

    Celebrating 50 Years of Beautiful Rooms

    Decorating Den Interiors

  • Today

    North America's Leading Decorating Franchise

    Decorating Den Interiors

Ready to begin?

Your dream room could be right around the corner

Connect with your local Decorating Den Interiors designer and book your free in-home consultation. We'll bring the ideas — you just picture the possibilities.